How to import WMV to iTunes on Mac/ Windows

Rob Parsons Updated on Apr 15, 2022 5:45 PM

WMV is a widely-used video format on Windows; But as the typical Windows Media Video format, it is not recognized by iTunes by default on Mac. So you may always fail whenever trying to copy WMV to iTunes for Mac. What if you need to take something in .WMV format and make it playable in an iOS device? Read on to see the effective way to do just that.

The Simple Way: Using Video Converter

Video Converter for Mac is a lean, easy-to-use and incredibly versatile digital video conversion tool. Featured with fast conversion speed and high quality output ability, it can help you convert WMV to iTunes files and convert videos across different formats easily. And you can bulk convert amount of files, tweak output preferences to get the exact results of quality and size of file. What is more, it gives you the rudimentary things that you may want to edit the video prior to the process (i.e. trim, merge, or rotate).

Go and get Video Converter for Windows if you are working on a Windows PC.

Download Now!

for Windows | for MacOS

This help sheet explains how to convert wmv files to the correct format for transferring to iTunes.

NOTE: if your final goal of converting WMV to iTunes format is just sync with your iPhone or iPad instead, you can use a tool called iTransfer, which let you directly transfer WMV, MKV, FLAC and any other type of digital video & audio formats to your device without limitation.

Step 1: Add WMV files to this WMV to iTunes Mac application

When you open the program you'll notice instantly that the interface could not be much simpler.

To begin, just drag and drop WMV video files you want to convert to iTunes file onto the designated area or click "Add File" button to browse for your selection. Batch conversion is available, so you can add more than one file at one time.

Step 2: Select your output format or device from the "Profile" drop-down list

One of the great features of this WMV converter is its export capabilities. Not only does it support the iTunes-friendly formats and other common file types, it comes with a great selection of preset export options which will optimise your video automatically for particular devices, apps, or websites, including iPhone, Android phones, tablets, TVs, Xbox one, Facebook, and YouTube..

According to Apple official, iTunes supports video/audio formats as follow: MOV (QuickTime Movie), MP4 (MPEG-4), M4V, MPEG, AVI (Mjpeg), 3GPP, 3GPP2, DV. Check out the list of App & Device Supported Format.

Click "Profile" drop-down list on the lower left-hand side of the screen, and then choose MP4 or MOV, M4V as output format under "General Video" or "HD Video" (assuming your WMV are HD). you can select video and audio quality and set some other output parameters at the same time.

You can also use quick presets to convert WMV files for device of your choice, and the program will automatically configure itself to produce compatible videos.

After that, head to the top menu, you have 3 buttons for video editing: Video Enhance, Clip, Edit. Clicking any of corresponding buttons will bring up a new panel and gives you an easy start. It is optional.

Step 3: Start WMV to iTunes Mac conversion

When you have got ready for the settings for the added videos, click the "Convert" button to begin the WMV to iTunes conversion process.

While your video is being converted, you can track the conversion process on a blue progress bar of this Mac WMV converter. Conversion times will vary depending on the hardware of your Mac, the encoding settings you have set.

Step 4: Add the converted files into iTunes

Once the transcode is complete, your videos are ready to be moved to your device. Now all that you have left to do is launch the iTunes, and drag the converted files and put onto iTunes library. Now you can fully enjoy these WMV videos when you put them on your Mac portable devices like iPad and iPhone.